This initiative was started by His Royal Highness The Prince of Wales to help publicise the benefits of wool after sheep numbers around the world were decreasing and farmers were losing faith in the future of the wool industry.
In today's society the benefits of wool have all but been forgotten. The campaign is alive for five years to help re educate people about the benefits that wool can bring to the world.
As a serious environmentalist, the Prince believes that the natural, sustainable and highly technical abilities of wool can offer fashion, interiors and the built environment a host of superior benefits, while helping to care for the planet.
The Campaign for Wool brings together farming and textile industries with wool organisations from across the world.
The Benefits of Wool
Wool has many benefits that outweigh the properties of the cheaper synthetic options that are available in the market.
Natural and renewable – wool is grown not made; every year sheep grow a new fleece. Wool products also use less energy than man-made fibres during manufacture.
Sun safe – wool has naturally high UV protection.
Flame retardant – wool fibre has a higher ignition threshold than many other fibres and is flame retardant up to 600º C. It also produces less toxic fumes in a fire.
Biodegradable – when disposed of, natural wool fibre takes only a few years to decompose, and with a high nitrogen content, wool can even act as a fertilizer.
Breathable – wool’s natural structure allows it to absorb and release water vapour into the atmosphere, keeping you warm in winter and cool in summer.
Non allergenic – wool is not known to cause allergy and does not promote the growth of bacteria. With microscopic scales, wool fibres can trap dust in the top layers until vacuumed away.
Durable and elastic – wool fibre can be bent 20,000 times without breaking and still have the power to recover and return to its natural shape. Quality wool garments look good for longer.
Easy care – modern wool can be machine-washed; retaining a small amount of natural oil, wool fibre resists dirt and grease.
Multi-climatic – wool acclimatizes to its surroundings.
Naturally insulating – wool can insulate the home providing and retaining warmth, and reducing energy costs.
Why Wouldn't you buy wool?
Support wool farmers worldwide and help promote the benefits of the most reliable natural fibre around. Look out for signs and labels on products which are supporting the Campaign for Wool and know that you are part of helping a world wide cause!
Creating top quality products within New Zealand Learn more about our Quality 100% New Zealand Wool.
Briar Patch New Zealand Limited Te Toko Station
2879 Hauturu Road,
Waikato, New Zealand