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Campaign for Wool
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Live naturally - choose wool

Sixteen great reasons to choose wool.

Natural - grown on sheep that graze freely on the countryside.
Sustainable - wool is an annually renewable fibre and therefore is a resource that is naturally replenished.
Warm - wool is the original fibre for warmth, it has insulating properties and can keep you warm and cosy in the coldest conditions.
Cool - Wool is also a fibre that stays cool - it breathes and will adapt to suit its environment or its wearer.  So that you do not feel any discomfort.
Comfortable – the flexible, tactile nature of wool makes it very comfortable to wear or to feel underfoot.
Technical - the complex cell structure makes wool a working fibre, the key attributes of the fleece that protect the sheep continue to perform even after it has been shorn.
Versatile - The endless suitability of wool for many applications from fashion to floors to insulation show that wool is capable of adapting to its use.
Naturally fire-retardant - as a result of its high water and nitrogen content, wool will naturally resist fire and does not melt, drip or emit noxious fumes, which are key causes of fatality in fire situations.
Pure wool is bio-degradable - the natural ability of pure wool to biodegrade is an asset to the world as the eco agenda grows.
Durable - unique resilience ensures that it can withstand wear and tear over a long period.
Long-lasting appearance - appearance retention is a key attribute of wool so that it will look beautiful for many years.
Natural bounce-back - on the floor, wool has the ability to resist flattening and in a garment it will
resist creases. This is due to its natural spring-like character.
Quality and style - The enduring quality and style of wool is still seen by the world’s fashion and interior’s champions as being superior to other fibres.
Safe and slip free - wool is the perfect flooring for the home - young children or the elderly can be protected from accidents with a soft flooring.
Carbon efficient - An effective insulator, wool will reduce the need for heating and protect against heat loss making it highly carbon efficient.
Non allergenic - Able to trap dust within its microscopic scales, wool prevents floating dust in the
home so that it can be vacuumed later. This keeps the air cleaner for breathing.

Live Naturally... Choose Wool